Delicious, Sweet & Savoury, Gourmet CRÊPES

Covent Garden Market

Creme de la Crepe, Covent Garden, London hover background
Creme de la Crepe, Covent Garden, London hover background
Creme de la Crepe, Covent Garden, London hover background
Creme de la Crepe, Covent Garden, London hover background

Where to find us

Creme de la Creme Covent Garden Market map

Opening Times

Mon – Fri 11:00 – 19:30

Sat 11:00 – 20:30

Sun 11:00 – 20:00


020 7836 8696

Crème De La Crêpe Covent Garden

Unit 29

The Piazza

Covent Garden


Our Story

It was a bleak winter’s day in St Andrews back in 2004, when Nick Willoughby began yet another shift at his local pub. Tired of working for the minimum wage and serving sub-standard food to disgruntled customers, he decided it was time to have a go himself. All he needed to do was apply three basic principles: use quality ingredients, charge a fair price, and make sure the product tasted great. In an instant, Crème de la Crêpe was born!

Nick threw in the towel at the bar and hotfooted it to France where he learned from the masters how to make authentic crêpes. Armed with his newfound swizzle stick action and with a brand-spanking new crêpe machine in tow, he returned to Scotland and began trading in Market Street, St Andrews, where Crème de la Crêpe proved a massive success, and even inspired a song!

Before long, Nick revolutionised the crêpe concept by creating ‘Crêpettes’, delicious bite-sized crêpe canapés, and, along with his trusty support team, entered into the events catering scene. This took Crème de la Crêpe to all the major student events, including the famous St Andrews fashion show, and even down south to the American Embassy in London!

In February 2007, with the concept tried and test, ‘Team Crêpe’ felt it was time to take on the Big Smoke.

With a stand at Borough Market, a super-cool clothing range and a unique event catering concept, Crème de la Crêpe would remain there,growing all the time until Autumn 2008 when they appeared regularly at Covent Garden’s Night Market.

In October 2008, Crème de la Crêpe added smoothies and salads to their repertoire and made the move from market stall into their first ever shop. Located in the world famous Covent Garden Market, this is where you will find them today.

Creme de la Crepe begins in St Andrews, Scotland


Venue Hire

Located in the heart of London’s Covent Garden Market, our Restaurant is the perfect venue for a private party.

Our great location and delicious menu can be exclusively yours, with catered packages available from just £10 per person. Your guests will enjoy 10 delicious Crêpe Canapés each, a full complement of waiting staff and the use of our refrigeration for your drinks.

Suitable for up to 50 guests, Crème de la Crêpe is a unique choice of venue for entertaining friends, family and work mates alike. A choice of booking times are available including mornings and evenings so please contact us for more details:

Event Catering

Hosting an event no matter how large or small, is a stressful business. Crème de la Crêpe is dedicated to ensuring that the one thing you won’t have to worry about is providing your guests with an unforgettable culinary experience. We are able to provide a seamless catering service whatever the nature of your event with the equipment, the expertise and the staff to cater for all your needs.

Creme de la Crepe, Event Catering hover background
Creme de la Crepe, Event Catering hover background
Creme de la Crepe, Event Catering hover background
Creme de la Crepe, Event Catering hover background


Since Crème de la Crêpe launched in 2004, we knew we had a great product and always intended to sell our crêpe batter to the mass market; however we struggled with the logistics. Nine years on we now not only have a delicious buttermilk crêpe mix, but we also have our mill able to produce on a large scale and an infrastructure in place to deliver it nationwide.

The Crème de la Crêpe mix is 100% British and in our opinion the best on the market. We currently produce in 3.5kg bags with a shelf life of 12 months and offer free delivery in the UK for orders over 1000kg. For prices and a free sample, please email:





Andrew has been helping Nick try and shed the initial weight gain for many years and seems to be making some progress. Being a true Scot he has a particular fondness for haggis filled crêpes. For all things crêpe related, he’s your man!

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Noemie has been an invaluable member of team crepe for many years now. Her French flair brings a touch of class to proceedings and although she doesn’t drink coffee she makes the best cappuccino in town!

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Would you like to start your own business selling delicious crêpes and smoothies in your local area?

If the answer is “YES” then we have an exclusive opportunity for you to build your own successful business with the potential to earn a significant income.


Crème de la Crêpe offers customers delicious sweet and savoury gourmet crepes, smoothies and salads.


Due to huge demand we are now looking to develop their existing operations through new strategic franchise partnerships with the right individuals. The Crème de la Crêpe franchise will give you the potential to earn a significant income offering delicious Crêpes, smoothies and salads in your local area.


Crème de la Crêpe will give you all the support you will need to build a successful business within your chosen territory. They provide full initial and ongoing training, marketing and a central website so that you can hit the ground running.


Strawberry Crumble in a crepe wrap
Outside of the Creme de la Creme Shop
Strawberries on a crepe wrap covered in cream


Key Benefits / Costs


  • Credibility and use of the Crème de la Crêpe brand and proven business formula
  • Exclusive territory
  • No previous experience required – full training given in all aspects of the business
  • Complete start up package including training and sales and marketing deliverables


Who are we looking for to join us at Crème de la Crêpe?

If you are passionate about good food, service minded, enjoy dealing with a broad range of people and have good communication skills then you could be just who we are looking for.


You don’t have to have any previous experience in this industry to be a success with Crème de la Crêpe as we will give you all the training you need to make your business a success. The most important thing is a commitment to providing an excellent service to every client.


The characteristics we are looking for are as follows:


  • Keen to run your own business
  • A love of food
  • Good with people
  • Honest and reliable


To receive more information on this Franchise Opportunity please fill in the form below:

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For information on any of our products or services please feel free to contact us using the form below. We look forward to hearing from you.

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Contact Info

020 7836 6896

Unit 29, The Piazza, Covent Garden, WC2E 8RE